Shown down the left on this page are example of Adwords, these are generated via adsense a version of Adwords where you can show on any website other peoples Adwords, Sponsored links, Pay per click.

Google, Bing, Yahoo, Ask Jeeves all the major search engines have adverts otherwise know as Adwords, Sponsored links, Pay per click. These are "paid for" adverts after setting your budget you simply create an ad and it is shown along side any relevant keyword you have chosen.

In general terms the higher you set the (CPC) cost per click, the higher your ad will show in the listings, your ads can show for any keyword you wish to promote for and is an ideal way to improve your visability very quickly. The use of Adwords are used for a quick impact directed traffic straight to the source of the ad, so customers who are looking for your services can easily find what they are looking for.

Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they will pay per click. When a user searches Google's search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business.

Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.

Here at MCB Creations we have a simple system which allow us to manage and set up your sponsored links, working on your guidelines and keywords we create a targeted ad and maintain your weekly, monthly or yearly budget which you have set.

We simply take away the stress and sometimes confusion of Adwords and use your budget set out at the start to create and maintain your ads.

Our services include:

• To provide Dedicated Sponsored Links for certain keywords, providing page 1 listings along side the natural listings shown on google search engine.
• To provide a daily or monthly budget and manage the updates, links and promotion of the AdWords.
• The Daily or Monthly Budget can be set within any limit and we only charge a 10% Management fee to the value of your budget.
• To be given a dedicated optimisation update manager solely responsible for your site, and always available via the phone or email.

Let us help you...

Our simple to use management programme simply charges 10% of your monthly budget spend to create & maintain your adds.

Request our help.